For the past couple of days, I have been in our Austin office talking about our technology and how we make it relevant and useful.  Today, the conversation has centered around the new realities of communicating our value proposition and joining the worldwide conversation, aka "the blogosphere."

What we've realized today is that we're probably like many companies who are trying to figure out the rules of engagement.  There are no best practices.  We're all just trying to figure it out by trial and error.  So, what it comes down to for us is everything you need to know about blogging, you learned in kindergarten:

a) Share (the Blogosphere is about sharing ideas and commenting on others ideas)
b) Play fair (this is a community)
c) Be honest (never lie and be transparent about your company affiliation)
d) Be supportive of others (link and promote others)
e) Be yourself (lose the tie)

For more information check out postings from the Business Blog Summit (Lessons from the Business Blog Summit or Small Business Blogging or Searching & RSS).