In June of 2008, I attended a seminar on the future of Unified Communications. For almost 4 hours I listened to the major equipment manufacturers and a leading analyst discuss the robust functionality of the equipment and software they were trying to push into the market. The technology vision of seamless communications was great; as it should be given the R&D budgets of the equipment vendors.

However, to a person they all stated the market for UC was only at the early adopter stage and they did not expect real growth to begin for 5-7 years. Finally, they all saw great promise in the financial services sector. Ouch!

Even in the best economic circumstances, the basic concept of a forklift for a new communication technology that lives behind the corporate firewall is a legacy vision.

So, given the reality of today's market climate what kind of communications improvements are required and will be adopted before the next decade begins?

1. Point solutions that can be delivered within weeks or months.
2. Measurable return on investments that drive revenue growth.
3. Solutions that easily, scale to leverage the mobile, global workforce.
4. Solutions that mashup using web services or soap into existing enterprise platforms.

Jaduka can deliver today. Our web and soap APIs are customized to meet our clients' unique business processes. Independent analysts have measured click to connect or web initiated calling technology as providing a significant and measurable increase in web site lead generation and customer inquiry calls. Jaduka's on demand platform sits on top of the global telecom network through our parent company NetworkIP. Our clients can scale their solutions globally in an on demand manner.

We are not waiting for a new decade to dawn to deliver on the vision of seamless communications technology.

We are showing today that Jaduka is primed to become the voice technology enabling partner for best in class enterprise software solutions.

Patrick Murphy
Jaduka
Vice President Business Development