"As with all things in life, there are building blocks. From those early stages, the future is built. Not many can explain how it all works, but most can benefit from what has been created without even knowing what really went in to it." These thoughts came from a recent article by Hunter Newby, one of the thought leaders in the telecommunications industry.

As Hunter's article lays out, the opportunity we have at Jaduka and NetworkIP is to be intimately involved in providing these building blocks.

When one thinks about the holiday season in the US, we have this paradox of intense consumerism intertwined with trying to connect family,friends, and colleagues. Everyone admits that a healthy balance can be hard to achieve.

Using two distinct methods, Jaduka and Network IP are trying to help our partners and their customers invent a future that provides a healthy balance between commerce and communication.

Adding voice to a business process provides tone, detail, emotion, context, or urgency cues frequently lost in email exchanges.

Providing a transactional infrastructure to tie the world's phone users with the bricks and clicks of commerce finally eliminates location as a constraint for consumers.

Thank you Hunter Newby for reminding us at Jaduka and NetworkIP to be truly thankful for the opportunity to help create the future.

Patrick Murphy
Jaduka
VP, Business Development

As Jaduka moves telephony integration into the world of enterprise software, we are surprised by one common question that continues to come up. Are these Voice Mashups, Voice 2.0, Telco 2.0, or CEBP solutions specific to a particular device or operating system?

The answer is NO.

The downside of the recent mobile phone application surge is the consumer and application developer can lose sight of the truly awesome power of the global telephone network (PSTN). With a few digits we are all interconnected, yet still empowered with the ability to personalize our message. That unique combination of scale with user personalization can get overlooked by any of us who are easily amused by our newest iPhone AppStore download.

Of course, the advertising industry grasps and craves this powerful combination of global scale and ability to communicate 1:1 with consumers. One of our early success stories comes from the world of Interactive Media. Harnessing Jaduka's technology and our partners’ creative work have contributed to highly successful, award winning ad campaigns over the past couple of years. Here is one campaign.

Honestly, I admit to underestimating the size and scope of this industry until I learned a bit more about our own work as well as the work done by Nokia Interactive. Our collaboration with Enpocket on a particular project (their pre-Nokia name) brought home the understanding that global brands and major advertising agencies, especially digital shops, are always looking for the most direct path to consumers and fresh, unique ways to engage them. The global voice and SMS networks provide a direct path to reach consumers through their mobile devices.

Enabling brands to reach today’s ever more distracted consumer wherever they happen to be via mobile is arguably one of the most relevant conversations brand managers and agency strategists alike are discussing today.

Patrick Murphy
Jaduka, VP Business Development

I've recently re-introduced myself to the work of two of the better analysts in the Telco 2.0 world, Martin Geddes and Alan Quayle. Martin Geddes of STL Partners is running the Telco 2.0 conference in London this week. While, Alan Quayle just did a terrific webinar on this topic that can be found at his site.

One of the truisms in the technology industry has always been that waves of technology innovation are followed by waves of business model changes.

What I've seen in the Telco 2.0 world over the past few years is that most of the bigger questions about the shape and direction of the technical innovation wave are being answered in the same way. IP and Web services tools aren't going away. When Telcos now think about innovation what comes out of their mouth are themes, standards, and technical lessons learned from Google and Apple.

Obviously there is still plenty of work to be done but from a technical perspective global telcos now have true buy or build options placed in front of them. They know what needs to be done. For most telcos, it comes down to how best to make it happen.

Now, the business model waves of questions that are following the technical innovations are something quite a bit different. Telcos can't easily follow the Google advertising model or Apple's design and brand advantage to build a new, high margin business.

So, that is why I am impressed with the work of analysts like Geddes and Quayle who are working to offer Telcos the vision and strategic insight required to evolve their business models.

Most importantly, when I hear Geddes talk about leveraging telco assets with two sided business models or Quayle highlight the unmet sweet spot in B to B work, my confidence in the quiet evolution taking place at Jaduka and NetworkIP grows and grows.