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    <title>Jaduka</title>
    <link>http://blog.jaduka.com/</link>
    <description>Your Web Is Calling!</description>
    <dc:language>en</dc:language>
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    <pubDate>Tue, 22 Jul 2008 20:25:09 GMT</pubDate>

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        <title>RSS: Jaduka - Your Web Is Calling!</title>
        <link>http://blog.jaduka.com/</link>
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<item>
    <title>Voice Mashups that provide customer delight</title>
    <link>http://blog.jaduka.com/archives/75-Voice-Mashups-that-provide-customer-delight.html</link>
            <category>Blogging</category>
    
    <comments>http://blog.jaduka.com/archives/75-Voice-Mashups-that-provide-customer-delight.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=75</wfw:comment>

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    <author>nospam@example.com (Pat Murphy)</author>
    <content:encoded>
    I received a call from a ubiquitous, giant, drug store chain and I am delighted.&lt;br /&gt;
Although it wasn&#039;t perfect, this call provides a beautiful example of a voice mashup that works on so many levels. &lt;br /&gt;
&lt;br /&gt;
My home phone rang about 2pm. Given that I work from home, I typically ignore this phone but walked by and noticed the caller id listed the name of the local pharmacy chain.  I picked up the phone and said hello. Unfortunately, the first automated response stated &quot;I don&#039;t understand what you said.&quot;  However, immediately after that mistake, an automated voice asked me by name if I wanted to renew a prescription. I laughed, went over to my kitchen sink, shook the little bottle of tablets and noticed there were only 2 left.  Within 30 seconds,  I followed the phone prompts, ordered a refill, and was told that 24 hours later the refill would be ready to pick up. &lt;br /&gt;
&lt;br /&gt;
This phone call probably saved me one car trip to the store and an hour or so worth of my time. This is good stuff.  Multiply how this type of call can help busy families, senior citizens, or anyone with a chronic condition. It helps by saving money, saving time, and keeping people up to date on their prescriptions.&lt;br /&gt;
&lt;br /&gt;
Yet, there are at least 4 ways the contact could have been better.&lt;br /&gt;
&lt;br /&gt;
1. I rarely answer my home phone especially during the day.  It needs to become standard business process to ask permission to use mobile numbers or texting for these type of calls. Personalize the call for me.&lt;br /&gt;
2. This call came from one of those drug store chains with thousands of stores. My first reaction after getting off the phone was do I know which of the three local stores has my prescription?  Give me relevant local information.  Remind me of the store location and the store hours. Localize the call for me.&lt;br /&gt;
3. Given the POS swipe card that is requested every time we buy something why not use my purchase history and prompt me to buy something with a mobile coupon. Give me a coupon code and save me money.&lt;br /&gt;
4. Before filling the order there was one, simple, security question prompt.  My hope is that if a more powerful drug refill is being updated  stronger security prompts are requested. I am not devious enough to think through how this type of call could go bad. However, the security question felt weak.  Perception drives consumer acceptance. &lt;br /&gt;
&lt;br /&gt;
From the pharmacy chain&#039;s perspective these 30 second calls easily improve work flow and staffing, make cash flow projections stronger, and delight customers.&lt;br /&gt;
&lt;br /&gt;
Any store or vendor that I regularly frequent is encouraged to contact me by phone if they are going to save me time and money.&lt;br /&gt;
 
    </content:encoded>

    <pubDate>Tue, 22 Jul 2008 15:25:09 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/75-guid.html</guid>
    <category>communications enabled business processes</category>
<category>cvs</category>
<category>pharmacy</category>
<category>voice mashups</category>

</item>
<item>
    <title>Test-driven development</title>
    <link>http://blog.jaduka.com/archives/74-Test-driven-development.html</link>
            <category>Innovation</category>
    
    <comments>http://blog.jaduka.com/archives/74-Test-driven-development.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=74</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
How do you keep old code from breaking when you write new code?&lt;br /&gt;
&lt;br /&gt;
The answer is, and has always been, the running of a &lt;i&gt;regression battery&lt;/i&gt; of tests. If you have custom classes in your code that, for example, are supposed to allow for multiplication by positive numbers and zero but not by negative or imaginary numbers, then writing a couple of tests to make sure that multiplication by positive numbers and zero work is the way to go. Even better, include a couple of tests to make sure that multiplication by negatives, imaginaries and other types of number don&#039;t. As you write more code, write more tests. The tests together constitute your regression battery. Then run your regression battery and make sure your tests all pass at important times. Such as before any major or minor release. And preferably at lot more frequently than that, such as before committing new code to the repository. A good regression battery is a requirement for a good team.&lt;br /&gt;
&lt;br /&gt;
And now a small distinction in the &lt;i&gt;times at which&lt;/i&gt; developers write new tests for inclusion in the battery is having big consequences in the world of software development. Enter the notion of &lt;strong&gt;test-driven development&lt;/strong&gt;.&lt;br /&gt;
&lt;br /&gt;
Test-driven development (TDD) helps us develop reliable code faster by putting testing at the center of the process. We&#039;ve been migrating more and more of our development at Jaduka and NetworkIP to a TDD way of doing things. And the results have been exceptional.&lt;br /&gt;
&lt;br /&gt;
So what is TDD? Take a look at &lt;a href=&quot;http://ivory.idyll.org/blog/mar-08/software-quality-death-spiral.html&quot; &gt;this recent post&lt;/a&gt; from molecular biologist and Python enthusiast Titus Brown.&lt;br /&gt;
&lt;br /&gt;
TDD asks that we write our tests &lt;i&gt;as we go&lt;/i&gt; rather than at the end of the process. Given that almost all recent software development models are iterative and incremental, this makes good sense. How often does testing get squeezed in at the very end of a project? Too often, of course. And authoring test cases as we go can help considerably.&lt;br /&gt;
&lt;br /&gt;
Supporting the different Jaduka APIs requires an approach to development that prizes consistency. Once any API vendor releases new methods, the public interface to those methods needs to stay pretty much the same. Because users like it that way.&lt;br /&gt;
&lt;br /&gt;
But working on the back-end systems and networking code that makes Jaduka run requires a different set of tools. And a very important one of those is turning out to be TDD.  
    </content:encoded>

    <pubDate>Mon, 30 Jun 2008 10:52:07 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/74-guid.html</guid>
    <category>microbiology</category>
<category>python</category>
<category>tdd</category>
<category>test-driven development</category>
<category>titus brown</category>

</item>
<item>
    <title>Developer collaboration III</title>
    <link>http://blog.jaduka.com/archives/73-Developer-collaboration-III.html</link>
            <category>Innovation</category>
    
    <comments>http://blog.jaduka.com/archives/73-Developer-collaboration-III.html#comments</comments>
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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
Check out &lt;a href=&quot;http://blog.red-bean.com/sussman/&quot; &gt;this post&lt;/a&gt; Ben Collins-Sussman posted to his blog on Thursday. Ben&#039;s one of the primary authors of &lt;a href=&quot;http://subversion.tigris.org/&quot; &gt;Subversion&lt;/a&gt; -- the repository we use for all our projects around Jaduka and NetworkIP -- and has been at Google for some time now as a lead engineer.&lt;br /&gt;
&lt;br /&gt;
Ben&#039;s post addresses what he identifies as &quot;programmer insecurity&quot; -- why do we as developers always wanna hold off on releasing our own code until we&#039;ve reached some future state of perfection ... and then why do we wanna cover our tracks when we&#039;re done? -- as an entry point to talk about why programmers work the way we do. And also how the tools that we chose to work with can help us hide or share our results.&lt;br /&gt;
&lt;br /&gt;
It&#039;s a point well taken: there&#039;s no question that &quot;commit early, commit often&quot; helps foster a solid team understanding of what the key subsystems in the codebase are actually *doing*. And this seems to be just as much the case with projects internal to our own teams here as it is with open source initiatives.&lt;br /&gt;
&lt;br /&gt;
I&#039;ve blogged elsewhere about the value of different tools -- like &lt;a href=&quot;http://blog.jaduka.com/archives/51-Developer-collaboration-I.html&quot; &gt;UNIX screen&lt;/a&gt; and &lt;a href=&quot;http://blog.jaduka.com/archives/52-Developer-collaboration-II-project-bridges.html&quot; &gt;conference bridges&lt;/a&gt; -- for developer collaboration. Ben&#039;s post makes the additional point that, above and beyond our favorite collaborative &lt;em&gt;tools&lt;/em&gt;, we have to work to ensure a collaborative &lt;em&gt;workflow&lt;/em&gt; on our teams.&lt;br /&gt;
&lt;br /&gt;
Well worth checking out. 
    </content:encoded>

    <pubDate>Tue, 17 Jun 2008 10:20:41 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/73-guid.html</guid>
    <category>ben collins-sussman</category>
<category>collaboration</category>
<category>repository management</category>
<category>subversion</category>

</item>
<item>
    <title>Earthcaller 2.0 In Production</title>
    <link>http://blog.jaduka.com/archives/72-Earthcaller-2.0-In-Production.html</link>
    
    <comments>http://blog.jaduka.com/archives/72-Earthcaller-2.0-In-Production.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=72</wfw:comment>

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    <author>nospam@example.com (Bill Binnig)</author>
    <content:encoded>
    &lt;p&gt;&lt;font size=&quot;2&quot;&gt;I thought I&#039;d share a post by fellow Jadukan, Brock Marion...&lt;/font&gt;&lt;/p&gt;&lt;font size=&quot;2&quot;&gt;&lt;img style=&quot;BORDER-RIGHT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: 0px; PADDING-LEFT: 15px; FLOAT: right; BORDER-LEFT: 0px; PADDING-TOP: 5px; BORDER-BOTTOM: 0px&quot; height=&quot;240&quot; hspace=&quot;5&quot; src=&quot;http://blog.jaduka.com/uploads/bluetabmid.JPG&quot; width=&quot;320&quot; align=&quot;right&quot; border=&quot;0&quot; /&gt;After many internal discussions, &lt;/font&gt;&lt;a title=&quot;Earthcaller&quot; href=&quot;http://blog.jaduka.com/www.earthcaller.com&quot; target=&quot;_blank&quot;&gt;&lt;font size=&quot;2&quot;&gt;Earthcaller 2.0&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt; is now in production. The new version of Earthcaller will move from its current home and live within &lt;/font&gt;&lt;a title=&quot;Jaduka Labs&quot; href=&quot;http://labs.jaduka.com/&quot;&gt;&lt;font size=&quot;2&quot;&gt;Jaduka Labs&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt; as one of our showcase applications -- our example of a good VoIP-based free PC-to-phone calling web app. &lt;/font&gt;&lt;p /&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;We expect the transition to occur around mid-June 2008 at which time the calling functionality of the current &lt;/font&gt;&lt;a title=&quot;Earthcaller&quot; href=&quot;http://www.earthcaller.com/&quot;&gt;&lt;font size=&quot;2&quot;&gt;Earthcaller&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt; site will be turned down. We are working hard to make this transition as frictionless as possible and will provide an easy path for users to create their own &lt;/font&gt;&lt;a title=&quot;Labs Sign-up&quot; href=&quot;http://labs.jaduka.com/signup&quot; target=&quot;_blank&quot;&gt;&lt;font size=&quot;2&quot;&gt;Jaduka Labs&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt; accounts to use the new version. We will start encouraging current users to register early for a Jaduka Labs account to avoid the rush that will occur when the cutover takes place by updating our ad unit and messaging on Earthcaller within the next week.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Current Earthcalller users will need to create new Jaduka Labs user accounts to access and use the new version, but in doing so they will gain access to a much better free PC-to-phone application in almost every way. By registering, users will also have access to other Jaduka Labs apps, such as: &lt;/font&gt;&lt;a title=&quot;dukaDIAL&quot; href=&quot;http://www.dukadial.com/&quot; target=&quot;_blank&quot;&gt;&lt;font size=&quot;2&quot;&gt;dukaDIAL&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt;, &lt;/font&gt;&lt;a title=&quot;dukaBAR&quot; href=&quot;http://www.dukabar.com/&quot; target=&quot;_blank&quot;&gt;&lt;font size=&quot;2&quot;&gt;dukaBAR&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt;, &lt;/font&gt;&lt;a title=&quot;dukaLINK&quot; href=&quot;http://www.dukalink.com/&quot;&gt;&lt;font size=&quot;2&quot;&gt;dukaLINK&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt;, and &lt;/font&gt;&lt;a title=&quot;dukaBUZZ&quot; href=&quot;http://www.dukabuzz.com/&quot; target=&quot;_blank&quot;&gt;&lt;font size=&quot;2&quot;&gt;dukaBUZZ&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt; -- all great phone widgets in their own right. In short, Earthcaller users are not only getting a better PC-to-phone calling application, they are gaining single login access to other free and useful telephony apps and widgets! &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;OK, back to Earthcaller 2.0 -- this build has a new interface design that we really think users are going to like. Designwise, it is a play on the globe device we used in the Earthcaller logo and has a very organic, soft shape. I&#039;d go so far as to say it looks very environmentally friendly, but I don&#039;t see us getting a LEED certification for Earthcaller anytime soon. &lt;img src=&quot;http://blog.jaduka.com/templates/default/img/emoticons/smile.png&quot; alt=&quot;:-)&quot; style=&quot;display: inline; vertical-align: bottom;&quot; class=&quot;emoticon&quot; /&gt; &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Regarding user experience and usability, Earthcaller 2.0 is a much more robust and useful application with some powerful new features. The new version leverages the saved contacts functionality of Jaduka Labs accounts, adding it to the Earthcaller 2.0 bag of tricks and builds upon it by adding one click speed dial buttons on the application interface. We even made it possible to assign graphic icons to your contacts for easier access. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;By adding the ability for users to save their contacts for future reference as well as implementing speed dialing, we have really made this application much more useful for power users. I have a feeling these two features alone will create a huge new crowd of Earthcaller faithful. You would think these new additions would enable Earthcaller 2.0 to far surpass its sibling and it will, but we didn&#039;t stop there. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Also new to Earthcaller 2.0 are some testing tools. Why testing tools? Well, when you are talking about a VoIP application and PC-to-phone calls in general, connection speed, headsets, mics and speakers are part of the recipe to make these types of calls successfully. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;To address these needs, we have created an integrated network speed test tool that users can access without ever leaving the application to confirm that they have a good connection to the Internet -- connection speed being the single most important element to confirm that a PC-to-phone call will be of high quality.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;In addition, we are creating a simple integrated micraphone and speaker testing tool, allowing users to set their mic and headset volume levels prior to making calls. Both of these tools will live under the Earthcaller 2.0 application interface in convenient slide out panels, accessible with a click of the mouse, without ever leaving the application page. Pretty nifty!&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;And if you thought that was it for Earthcaller 2.0 new features, we also creating a floating call frame for connected calls that floats on your desktop. This allows users to navigate away from the application page without disconnecting their current call. This call frame will feature current call status, including the current number dialed and the ability to redial or add the last number dialed to the users contacts list with a click of the mouse. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Whew! As you can see, we have been busy over here at Jaduka Labs! Thanks for reading and if you don&#039;t already have a Jaduka Labs account, go get one right now at &lt;/font&gt;&lt;a title=&quot;Labs Sign-up&quot; href=&quot;http://labs.jaduka.com/signup&quot; target=&quot;_blank&quot;&gt;&lt;font size=&quot;2&quot;&gt;http://labs.jaduka.com/signup&lt;/font&gt;&lt;/a&gt;&lt;font size=&quot;2&quot;&gt;! &lt;/font&gt;&lt;/p&gt;&lt;p /&gt;&lt;p /&gt;&lt;div style=&quot;CLEAR: both&quot;&gt;&lt;/div&gt; 
    </content:encoded>

    <pubDate>Fri, 16 May 2008 10:48:24 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/72-guid.html</guid>
    
</item>
<item>
    <title>Google App Engine</title>
    <link>http://blog.jaduka.com/archives/71-Google-App-Engine.html</link>
            <category>Innovation</category>
    
    <comments>http://blog.jaduka.com/archives/71-Google-App-Engine.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=71</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
If you haven&#039;t already heard, click over to Google&#039;s announcement of the &lt;a href=&quot;http://code.google.com/appengine/docs/whatisgoogleappengine.html&quot;  title=&quot;null&quot;&gt;new app engine development and runtime environment&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
Summary: write a web app and deploy to Google&#039;s massive array of servers. APIs exist for user authentication, data storage, mail, URL fetching, etc. 500MB of storage and CPU bandwidth for 5 million pageviews a month. Only free accounts at the moment with the possibility to buy more computing or storage resource coming in future.&lt;br /&gt;
&lt;br /&gt;
The interesting part? Google app engine is 100% python. (For now, anyway.) The web framework is Django (which is to python what Rails is to ruby). And you have to write all application code in python (as opposed to PHP or ruby).&lt;br /&gt;
&lt;br /&gt;
Oh, and Google announced the app engine last night with 10,000 accounts available. Which are now all taken. Every last one.&lt;br /&gt;
&lt;br /&gt;
It makes sense. Guido van Rossum, python&#039;s inventor, now works at Google. And python is widely reported as the single most important language in the Google&#039;s running and management of its network and absolutely enormous arrays of servers.&lt;br /&gt;
&lt;br /&gt;
We&#039;re just now finishing up a three-year migration of the most important parts of the Jaduka and NetworkIP codebases from C to python. The migration has been challenging -- all migrations are -- but extremely beneficial. We&#039;re realized a 10-to-1 compression of lines of code, far more flexible database access, and -- most importantly of all -- dramatically faster implementation of every realtime telephony service we&#039;ve put our hands on since then.&lt;br /&gt;
&lt;br /&gt;
But full disclosure -- our use (and love) of python extends only to our core realtime systems code. We manage a complex network of telephony switches, routers, and application-, database- and statistical process control-servers all in python. But our web applications?&lt;br /&gt;
&lt;br /&gt;
They&#039;re all in PHP.&lt;br /&gt;
&lt;br /&gt;
It takes an array of languages to make the world go &#039;round. And we&#039;re excited about the announcement of Google&#039;s new app engine. Check it out.  
    </content:encoded>

    <pubDate>Tue, 08 Apr 2008 10:42:50 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/71-guid.html</guid>
    <category>application hosting</category>
<category>google</category>
<category>php</category>
<category>python</category>
<category>ruby</category>

</item>
<item>
    <title>Two-part texting security</title>
    <link>http://blog.jaduka.com/archives/70-Two-part-texting-security.html</link>
            <category>Communications-Enabled Business Processes</category>
    
    <comments>http://blog.jaduka.com/archives/70-Two-part-texting-security.html#comments</comments>
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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
Security best practices demand two-part identification. Credit card plus signature. Banking card plus PIN. Or, if we&#039;re in the UK, chip plus PIN. The principle is clear enough -- identity theft of a single piece of information happens too easily but theft of two loosely coupled pieces of personal information should be much more difficult.&lt;br /&gt;
&lt;br /&gt;
Welcome to text messaging as one piece of the two-part security paradigm.&lt;br /&gt;
&lt;br /&gt;
The people at Chase bank have been leaders in innovative uses of communications-enabled business processes (or CEBPs). Deposit more than a user-configurable number of dollars and Chase&#039;s automated prompting system can dial your cellphone and let you know. Withdraw more than a user-configurable number of dollars and Chase&#039;s automated IVR systems can dial your cellphone and leave a different message. Automated alerts are a cost effective customer experience extra with no additional overhead in call center costs.&lt;br /&gt;
&lt;br /&gt;
So how are Chase working in text messaging as one part of the two-part security paradigm?&lt;br /&gt;
&lt;br /&gt;
Log in to any Chase account online and click the link that says that you forgot your username or password. Nothing too exciting about username retrieval. But in Chase&#039;s new implementation, you can click a radio button to have an &quot;activation code&quot; sent to your phone by text message. The incoming message reads something like &quot;Text from 242-733. Fr: Chase Online. Activation Code is XXXXXXXX. Enter is now online when prompted or in password field when logging on. Text Stop to STOP, Help for support.&quot;&lt;br /&gt;
&lt;br /&gt;
It&#039;s a small detail and a great idea. We know that people look at text as the communications medium of intimacy and one-to-one contact. So it&#039;s a reasonable extension of the feelings most of us have about text to use the medium to convey small bits of personal information. And allowing &quot;STOP&quot; and &quot;HELP&quot; escape routes demonstrate extra concern for customer service in the process. 
    </content:encoded>

    <pubDate>Tue, 08 Apr 2008 09:55:10 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/70-guid.html</guid>
    <category>cebp</category>
<category>chase bank</category>
<category>security</category>
<category>text messaging</category>

</item>
<item>
    <title>Wii Head-Tracking</title>
    <link>http://blog.jaduka.com/archives/69-Wii-Head-Tracking.html</link>
            <category>Innovation</category>
    
    <comments>http://blog.jaduka.com/archives/69-Wii-Head-Tracking.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=69</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
So much of games programming is already so virtuosic that it&#039;s frequently hard to be impressed when the next new thing rolls around. But this &lt;a href=&quot;http://www.youtube.com/watch?v=Jd3-eiid-Uw&quot;  title=&quot;Wii Head-Tracking&quot;&gt;YouTube video on Wii head-tracking&lt;/a&gt; is a dramatic exception to that rule.&lt;br /&gt;
&lt;br /&gt;
Aaron over in our business apps team brought the video to my attention. It features Johnny Chung Lee at Carnegie Mellon&#039;s HCI program. And it runs about 5 minutes. The part you really wanna see is starting at about 2:50 into the video where you get the first-person perspective of what IR head-tracking really allows.&lt;br /&gt;
&lt;br /&gt;
Way cool. My friend John and I were talking last night about when and how game design will outgrow the conventions of cinema. That&#039;s a big question ... but it certainly seems that technical developments like the ones shown here have the possibility to help provide an answer. 
    </content:encoded>

    <pubDate>Fri, 28 Mar 2008 14:44:33 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/69-guid.html</guid>
    <category>carnegie mellon</category>
<category>head-tracking</category>
<category>jaduka</category>
<category>johnny lee chung</category>
<category>wii</category>

</item>
<item>
    <title>Video goodness</title>
    <link>http://blog.jaduka.com/archives/68-Video-goodness.html</link>
            <category>Social Media</category>
    
    <comments>http://blog.jaduka.com/archives/68-Video-goodness.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=68</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
American Public Media&#039;s &lt;a href=&quot;http://www.marketplace.org&quot;  title=&quot;marketplace.org&quot;&gt;Marketplace&lt;/a&gt; reported yesterday on &lt;a href=&quot;http://www.mcgill.ca/newsroom/news/?ItemID=27675&quot; &gt;work&lt;/a&gt; published last year in the &lt;i&gt;Journal of Personality and Social Psychology&lt;/i&gt; by McGill researcher Mark Baldwin.&lt;br /&gt;
&lt;br /&gt;
Baldwin and his team put together a special type of video game to help train people to perceive positive social situations more readily. Marketplace&#039;s description of the game has players select the one smiling face out of a larger number of total faces presented as an array. As in most games, users&#039; skills increase with practice. And as players become better at picking out positive faces in the virtual matrix, something surprising happens -- players&#039; levels of the stress hormone cortisol decrease. By as much as 17% in a recent study of 23 call center employees living in or around Montréal.&lt;br /&gt;
&lt;br /&gt;
Who says video games are bad for you?&lt;br /&gt;
&lt;br /&gt;
Baldwin&#039;s work has lead to the creation of a new startup named MindHabits, recently awarded funding to bring a commercial version of this and other social awareness games to market. Check out the &lt;a href=&quot;http://www.mindhabits.com&quot;  title=&quot;MindHabits&quot;&gt;website&lt;/a&gt; to play a demo version of the game ... though note that the site seems to be having some trouble this morning ... 
    </content:encoded>

    <pubDate>Thu, 27 Mar 2008 13:22:40 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/68-guid.html</guid>
    <category>american public media</category>
<category>mark baldwin</category>
<category>marketplace</category>
<category>mcgill</category>
<category>mindhabits</category>
<category>montréal</category>
<category>social conditioning</category>
<category>video games</category>

</item>
<item>
    <title>SXSW 2008 in Austin</title>
    <link>http://blog.jaduka.com/archives/67-SXSW-2008-in-Austin.html</link>
            <category>Innovation</category>
    
    <comments>http://blog.jaduka.com/archives/67-SXSW-2008-in-Austin.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=67</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering &lt;div class=&quot;serendipity_imageComment_center&quot; style=&quot;WIDTH: 469px; HEIGHT: 395px&quot;&gt;&lt;div class=&quot;serendipity_imageComment_img&quot;&gt;&lt;img style=&quot;WIDTH: 467px; HEIGHT: 373px&quot; height=&quot;373&quot; src=&quot;http://blog.jaduka.com/uploads/austin.jpg&quot; width=&quot;467&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;serendipity_imageComment_txt&quot;&gt;Austin at night&lt;/div&gt;&lt;/div&gt;Back in Austin for &lt;a title=&quot;SXSW Interactive 2008&quot; href=&quot;http://2008.sxsw.com/interactive/&quot;&gt;SXSW Interactive 2008&lt;/a&gt;. Check out the booth. Towards the middle of the showroom floor. Fourth floor of the conventional center downtown.  
    </content:encoded>

    <pubDate>Mon, 10 Mar 2008 16:27:29 -0500</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/67-guid.html</guid>
    <category>austin</category>
<category>jaduka</category>
<category>sxsw</category>

</item>
<item>
    <title>At Etech</title>
    <link>http://blog.jaduka.com/archives/66-At-Etech.html</link>
            <category>Innovation</category>
    
    <comments>http://blog.jaduka.com/archives/66-At-Etech.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=66</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering &lt;div class=&quot;serendipity_imageComment_center&quot; style=&quot;WIDTH: 386px; HEIGHT: 400px&quot;&gt;&lt;div class=&quot;serendipity_imageComment_img&quot;&gt;&lt;img style=&quot;WIDTH: 385px; HEIGHT: 375px&quot; height=&quot;375&quot; src=&quot;http://blog.jaduka.com/uploads/san-diego.jpg&quot; width=&quot;385&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;serendipity_imageComment_txt&quot;&gt;San Diego 2008-03-03.&lt;/div&gt;&lt;/div&gt;Jack, Brian, Ben and I got into San Diego last night... Bill may have made it too. On a late flight. ETech starts today. More info available &lt;a title=&quot;O&#039;Reilly ETech&quot; href=&quot;http://en.oreilly.com/et2008/public/content/home&quot;&gt;here&lt;/a&gt;.  
    </content:encoded>

    <pubDate>Tue, 04 Mar 2008 09:20:15 -0600</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/66-guid.html</guid>
    <category>downtown</category>
<category>etech</category>
<category>jaduka</category>
<category>o'reilly</category>
<category>san diego</category>

</item>
<item>
    <title>Enterprise Collaboration III -- Buyer Verification Services</title>
    <link>http://blog.jaduka.com/archives/65-Enterprise-Collaboration-III-Buyer-Verification-Services.html</link>
            <category>Communications-Enabled Business Processes</category>
    
    <comments>http://blog.jaduka.com/archives/65-Enterprise-Collaboration-III-Buyer-Verification-Services.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=65</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
In parts I and II of this series we looked at couple of ways to make business go faster. &lt;a href=&quot;http://blog.jaduka.com/archives/63-Enterprise-Collaboration-I-Critical-Support-Conferencing.html&quot;  title=&quot;Critical Support Conferencing&quot;&gt;Part I&lt;/a&gt; explored CSC (critical support conferencing) which is a Jaduka prerelease that we use to get our support team on the phone &lt;i&gt;fast&lt;/i&gt;. And in &lt;a href=&quot;http://blog.jaduka.com/archives/64-Enterprise-Collaboration-II-Emergency-Alerts.html&quot;  title=&quot;Emergency Alerts&quot;&gt;part II&lt;/a&gt; we looked briefly at an install of Jaduka WARNS (weather alerts &amp;amp; realtime notification system) and saw how to make school and jobsite closures due to bad weather take only seconds. Both CSC and WARNS are communications-enable business processes. Both CSC and WARNS use voice to reduce human latency (the time it takes to get your team together and ready to work). Both CSC and WARNS make business go faster.&lt;br /&gt;
&lt;br /&gt;
This is the third and final part of our series on enterprise collaboration. And in this post we look at Jaduka buyer verification services (BVS). BVS is the muscle behind our credit card fraud protection solution, which you can read more about &lt;a href=&quot;http://enterprise.jaduka.com/showcase/protect&quot;  title=&quot;Credit Card Protection&quot;&gt;here&lt;/a&gt;.&lt;br /&gt;
&lt;br /&gt;
Fraud protection can be a pain. My mother&#039;s joked for years that all she has to do to get credit cards blocked in December is get her Christmas shopping done faster than other folks. Nothing more irking than restrictions on your credit cards that you didn&#039;t ask for and that you don&#039;t need.&lt;br /&gt;
&lt;br /&gt;
But the other side is equally bad. Identity theft is a serious problem. And, despite massive attention from the press, the problem seems to be getting worse rather than better.&lt;br /&gt;
&lt;br /&gt;
So what to do? How to help banks ensure the purchasing freedom of moms everywhere while offering solid customer protection at the same time?&lt;br /&gt;
&lt;br /&gt;
Later this year we&#039;re working to trial a new opt-in buyer verification service with a banking partner. The service is scheduled to be available to individual cardholders on a strictly opt-in basis. Cardholders get the option to add themselves to a safety and security list maintained by the bank. Once on the list, cardholders get a call to their cellphone every time a purchase on their card exceeds a fixed dollar amount. The call prompts the card holder to enter &quot;1&quot; to verify the purchase or &quot;2&quot; to reject the purchase. A &quot;1&quot; signals that all is well. A &quot;2&quot; hooks into the bank&#039;s existing fraud control services. Unanswered calls trigger the system to try back in a configurable number of minutes.&lt;br /&gt;
&lt;br /&gt;
Leveraging Jaduka BVS in this particular context makes good sense to me. We&#039;re working out integration details for the trial now and there are a surprising number of variations on the basic premise. Should the customer&#039;s PIN enter the verification callflow? How many times should the system dial for confirmation before giving up? And, of course, what are the smartest ways to integrate with the client&#039;s existing call center fraud protection resources?&lt;br /&gt;
&lt;br /&gt;
But the work is looking great. And I&#039;m a huge fan of the opt-in approach of the trial. Mom doesn&#039;t ever have to sign up for the service if she doesn&#039;t want to. But if she ever does decide she wants the added security, it&#039;s there.&lt;br /&gt;
&lt;br /&gt;
And there&#039;s our third and final example of reducing &lt;i&gt;human latency&lt;/i&gt; in a plain old business process. Fraud protection has gotten better -- and faster -- since the 1.0 Web. Automating major portions of the fraud protection workflow with Jaduka BVS should make it even faster.   
    </content:encoded>

    <pubDate>Tue, 26 Feb 2008 10:49:56 -0600</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/65-guid.html</guid>
    <category>buyer verification services</category>
<category>bvs</category>
<category>cebp</category>
<category>communications-enable business process</category>
<category>credit card protection</category>
<category>enterprise solutions</category>
<category>humany latency</category>

</item>
<item>
    <title>Enterprise Collaboration II -- Emergency Alerts</title>
    <link>http://blog.jaduka.com/archives/64-Enterprise-Collaboration-II-Emergency-Alerts.html</link>
            <category>Communications-Enabled Business Processes</category>
    
    <comments>http://blog.jaduka.com/archives/64-Enterprise-Collaboration-II-Emergency-Alerts.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=64</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering Remember snow days? Watching the 6:30 am news January mornings for school closings at the age of 12 was captivating. Plant and jobsite closings later in life are just a pain. Corporate phone trees grow large and become difficult to maintain. Delivering anything other than a &amp;quot;site&#039;s closed&amp;quot; message can be tricky -- how do you make sure everyone in the phone tree delivers the right message the right way? Message consistency is that last thing you want to worry about at 5:30 am on a bad weather day. And auditing is tricky. How do you know for sure that everyone was supposed to call actually made the right calls? Managers shouldn&#039;t have to ask these questions. Phone trees to shut down a jobsite (think construction and utilities here) are, on the one hand, the most basic thing in the world and, on the other hand, a completely unnecessary source of risk. Scripting can fix this. I&#039;ve been blogging about the different Jaduka APIs recently. And the Weather Alerts &amp;amp; Realtime Notification System or WARNS -- which you can read more about &lt;a title=&quot;WARNS&quot; href=&quot;http://enterprise.jaduka.com/showcase/Alert&quot;&gt;here&lt;/a&gt; -- is another good example of how we&#039;ve been able to communications-enable a plain old business process. How&#039;s it work? You&#039;re the decision-maker at utility company. Uou&#039;ve got jobsites in New Mexico and Arizona. Bad weather rolls around and you&#039;ve gotta make three site closings. You dial into the 800 number that we&#039;ve set up ahead of time and the system prompts you to record your message. &amp;quot;Sites at ..., ... and ... are all closed for Friday the 29th of February ...&amp;quot; You listen and rerecord a couple of times until you&#039;ve got the message exactly right. The system prompts you to press nine when you&#039;re ready to send. You press nine. WARNS dips into database tables, pulls out home telephone numbers, and dials all on-site personnel at home. &amp;quot;Does the system call everyone at once?&amp;quot; People always want to know. We do it in blocks of about 92 employees at a time. It&#039;s &lt;i&gt;very&lt;/i&gt; fast. And there&#039;s a bit of coolness on the receiving end of WARNS, too. Employees hear their phone ring, pick up, and hear a prompt. &amp;quot;Incoming jobsite closure message from the ... Weather Alerts &amp;amp; Realtime Notification System. To accept, press 1. To reject, press 2.&amp;quot; Employees press one and hear your message: &amp;quot;Sites at ..., ... and ... are all closed for Friday the 29th of February.&amp;quot; You configure your own repeat counts and so your message probably plays two or three times. And all keypad presses -- all those 1s and 2s your employees press when they answer the phone -- report back to the WARNS administrative webpages in realtime. Which means you always know who got your messages ... and when. &lt;div class=&quot;serendipity_imageComment_center&quot; style=&quot;WIDTH: 475px&quot;&gt;&lt;div class=&quot;serendipity_imageComment_img&quot;&gt;&lt;img height=&quot;375&quot; src=&quot;http://blog.jaduka.com/uploads/jigsaw.jpg&quot; width=&quot;475&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;serendipity_imageComment_txt&quot;&gt;http://www.flickr.com/photos/mydogsighs/1345208047/&lt;/div&gt;&lt;/div&gt;The name of the game with WARNS and our other CEBP solutions is reduction of &lt;i&gt;human latency&lt;/i&gt;. Human latency is a cover term for the amount of time it takes to bring your team members up to speed and able to help out. WARNS reduces the human latency in traditional I&#039;ve-called-you-now-you-call-the-next-guy phone trees enormously. The result is that everybody finds out about site closures at pretty much the same time. And you completely eliminate the wait-period where parts of the team know what&#039;s going on while other parts of the team are still in the dark. The fact that tracking reports tell you who answered the phone and who didn&#039;t is definitely useful. But the real draw is the enormous reduction in human latency. Reducing humany latency helps make sure everyone knows where they fit. And fast.  
    </content:encoded>

    <pubDate>Mon, 25 Feb 2008 17:18:30 -0600</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/64-guid.html</guid>
    <category>broadcast messaging</category>
<category>cebp</category>
<category>communications-enable business processes</category>
<category>human latency</category>
<category>notifications</category>

</item>
<item>
    <title>Enterprise Collaboration I -- Critical Support Conferencing</title>
    <link>http://blog.jaduka.com/archives/63-Enterprise-Collaboration-I-Critical-Support-Conferencing.html</link>
            <category>Communications-Enabled Business Processes</category>
    
    <comments>http://blog.jaduka.com/archives/63-Enterprise-Collaboration-I-Critical-Support-Conferencing.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=63</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
It&#039;s Tuesday night after the Wisconsin primaries last week. After hours. My cellphone rings. I answer and I hear a welcome chime and then a prompt. &quot;Jaduka after-hours support. Press one to join a critical support conference. Press two to reject.&quot; I press one. And the Jaduka after-hours support system bridges me into an a conference call. The conference call started automatically just seconds ago.&lt;br /&gt;
&lt;br /&gt;
I wait for a minute and the different members of our on-call support staff join the conference call one after the other. What triggered the conference call? Turns out traffic peaked on the network at exactly 8:12 pm. On a Tuesday? Tuesday night&#039;s an unusual time for a spike in traffic on any phone network. But then one of the on-call engineers speaks up. &quot;They just announced that Wisconsin went to Obama. By double-digits.&quot;&lt;br /&gt;
&lt;br /&gt;
Real-world events -- like New Year&#039;s Eve, American Idol, and, apparently, the Wisconsin primary process -- can generate lots of phone calls. If you run part of the phone network this is something you need to watch out for. A sudden spike in traffic can mean sudden strain on your network when you&#039;re talking about thousands of calls. Which is what we saw last week on Tuesday night. Traffic dropped off a minute later and we finished the conference call and went back to our evenings.&lt;br /&gt;
&lt;br /&gt;
Critical Support Conferencing (or CSC) dialed us all automatically and we were able to meet in seconds. It&#039;s a neat system. It helps us manage our network. And it&#039;s fast.&lt;br /&gt;
&lt;br /&gt;
So how does CSC work?&lt;br /&gt;
&lt;br /&gt;
&lt;center&gt;---&lt;/center&gt;&lt;br /&gt;
&lt;br /&gt;
The answer lies in the Jaduka APIs. We have a bunch of APIs (or &lt;i&gt;application programming interfaces&lt;/i&gt;) at Jaduka. You can check out the public API at &lt;a href=&quot;http://devzone.jaduka.com/starting&quot;  title=&quot;The Devzone&quot;&gt;the Devzone&lt;/a&gt;. And we have an even higher-octane API for our enterprise partners. And then we have dozens of other APIs that we use for all sorts of stuff internally. Our internal APIs aren&#039;t quite ready for public release. But we use them all the time. To do stuff like start conference calls.&lt;br /&gt;
&lt;br /&gt;
The Jaduka Conference API -- which is internal only right now -- lets our own developers start and stop conference calls. With a single line of code. It&#039;s got room for several dozen people per call. And it&#039;s perfect for getting a bunch of people on the phone at one time automatically.&lt;br /&gt;
&lt;br /&gt;
On Tuesday night our database monitoring system noticed unusually high levels of activity for that time of week and triggered one of our maintenance scripts. The maintenance script looked up cellphone numbers for all six members of the support team and then dialed all of us. Everyone pressed &quot;1&quot; to join and within seconds we were all working together. Working together in one &quot;place&quot;. One very virtual place.&lt;br /&gt;
&lt;br /&gt;
&lt;center&gt;---&lt;/center&gt;&lt;br /&gt;
&lt;br /&gt;
Critical support conferencing helps explain what we mean when we talk about  &lt;i&gt;communications-enabled business processes&lt;/i&gt; or &lt;i&gt;CEBPs&lt;/i&gt;. CEBPs are just plain old business processes where it makes sense to &lt;strong&gt;automate&lt;/strong&gt; communication. Getting staff on the phone to look at a potential problem is a good example. Plain old business process where we can automate communication.&lt;br /&gt;
&lt;br /&gt;
CSC isn&#039;t yet a Jaduka enterprise service ... at least not yet. But interest is building. And it looks like we may do a test flight of enterprise CSC deployments soon. Stay tuned soon for more enterprise collaboration ... 
    </content:encoded>

    <pubDate>Mon, 25 Feb 2008 14:49:08 -0600</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/63-guid.html</guid>
    <category>after-hours support</category>
<category>cebp</category>
<category>communications-enable business processes</category>
<category>conference calling</category>
<category>database administration</category>
<category>human latency</category>

</item>
<item>
    <title>Places We Love III -- The Club</title>
    <link>http://blog.jaduka.com/archives/62-Places-We-Love-III-The-Club.html</link>
            <category>Social Media</category>
    
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    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=62</wfw:comment>

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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering The &lt;a title=&quot;Places We Love&quot; href=&quot;http://blog.jaduka.com/archives/60-Places-We-Love-I-The-Coffeehouse.html&quot;&gt;coffeehouse&lt;/a&gt; and the &lt;a title=&quot;Places We Love&quot; href=&quot;http://blog.jaduka.com/archives/61-Places-We-Love-II-The-Bar.html&quot;&gt;bar&lt;/a&gt;. Now the club. What a good club? Bright lights and loud music. Lots of us in one place. The chance to dress up. And be seen. Tribalism? Why is the club a place we love? It&#039;s certainly not to have a conversation. Or to wrap ourselves in the conversations of others. That&#039;s what the coffeehouse is for. And it&#039;s not really to network. Or to reach out to new friends. A good club is a nerve center of fascinating people. But we don&#039;t renew old friendships while looking for the new here. That&#039;s the draw of the bar. So what else? &lt;div class=&quot;serendipity_imageComment_center&quot; style=&quot;WIDTH: 475px&quot;&gt;&lt;div class=&quot;serendipity_imageComment_img&quot;&gt;&lt;img height=&quot;333&quot; src=&quot;http://blog.jaduka.com/uploads/danceclub.jpg&quot; width=&quot;475&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;serendipity_imageComment_txt&quot;&gt;http://www.flickr.com/photos/simmpls/188337425/&lt;/div&gt;&lt;/div&gt;The club is about celebration. About being with other people. Massive numbers of people. Considered &lt;i&gt;as&lt;/i&gt; masses of other people. We engage in a type of objectification of the people around us at the club that wouldn&#039;t otherwise be acceptable. We willing turn the people around us into agents in a play or a spectacle that we come to see and wind up playing in ourselves. Brokering this fantasy seems to be an important part of celebration. Does the voice determine our experience at the club? Absolutely. By all but disappearing. When we think of the club we think finally of a place that we love that does away almost completely with the voice. The environment forbids against it. We come to listen. But to the music. And &lt;i&gt;not to each other&lt;/i&gt;. In the club we build ourselves a place not to &lt;i&gt;listen&lt;/i&gt; but to &lt;i&gt;experience&lt;/i&gt; with each other. There&#039;s an element of this in the movies. Shared experience with many people around us. (And maybe more intimacy than that with the person right next to us.) But the movies and the club do different things with &lt;i&gt;time&lt;/i&gt;. Movies package time into a box. The clubs open up time for celebration. &lt;center&gt;---&lt;/center&gt;Voice makes the places we love. At the coffeehouse we meet with the voice as reassurance. At the bar, as companion, helping us navigate new friendships and old. For a night out dancing we trade our voices to celebrate with others. We multiply examples and we find the voice to be a reassurance, a tool and powerful determiner of social context. These things can only help us in the experiences we seek out and the way we choose to help ourselves and others. Starting next week we&#039;ll look closely at what it means to &lt;i&gt;help&lt;/i&gt;. And we&#039;ll ask ourselves what &lt;strong&gt;voice&lt;/strong&gt; and &lt;strong&gt;collaboration&lt;/strong&gt; have to do with each other.  
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    <pubDate>Fri, 22 Feb 2008 15:32:29 -0600</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/62-guid.html</guid>
    <category>celebration</category>
<category>club</category>
<category>dancing</category>
<category>voice</category>

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<item>
    <title>Places We Love II -- The Bar</title>
    <link>http://blog.jaduka.com/archives/61-Places-We-Love-II-The-Bar.html</link>
            <category>Social Media</category>
    
    <comments>http://blog.jaduka.com/archives/61-Places-We-Love-II-The-Bar.html#comments</comments>
    <wfw:comment>http://blog.jaduka.com/wfwcomment.php?cid=61</wfw:comment>

    <slash:comments>0</slash:comments>
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    <author>nospam@example.com (Trevor Baca)</author>
    <content:encoded>
    By Trevor Baca, VP Software Engineering &amp;quot;Come here often?&amp;quot; &lt;center&gt;---&lt;/center&gt;First &lt;a title=&quot;Places We Love&quot; href=&quot;http://blog.jaduka.com/archives/60-Places-We-Love-I-The-Coffeehouse.html&quot;&gt;the coffeehouse&lt;/a&gt;. Next the bar. What makes a bar a bar? Well the drinking, certainly. But we can drink at home. But we don&#039;t. At least not in the same numbers. So what else makes a bar a bar? The answer depends to some extent on the bar we have in mind. The northeastern / midwestern Cheers archetype is an altogether different affair from the college hang-outs we find everywhere in the country. And both are different still from big city swank. So a bar for every demographic. &lt;div class=&quot;serendipity_imageComment_center&quot; style=&quot;WIDTH: 475px&quot;&gt;&lt;div class=&quot;serendipity_imageComment_img&quot;&gt;&lt;img height=&quot;375&quot; src=&quot;http://blog.jaduka.com/uploads/bar.jpg&quot; width=&quot;475&quot; /&gt;&lt;/div&gt;&lt;div class=&quot;serendipity_imageComment_txt&quot;&gt;http://www.flickr.com/photos/cuellar/89748904/&lt;/div&gt;&lt;/div&gt;We play an altogether different set of games in the bar than we do in the coffeeshop. There&#039;s &amp;quot;I need a couple of hours away after work on Friday.&amp;quot; Then there&#039;s &amp;quot;I haven&#039;t seen the guys in a couple of weeks so it&#039;s time to catch up.&amp;quot; And then there&#039;s &amp;quot;I wonder if I&#039;ll find someone real tonight ... finally.&amp;quot; And many more besides. We ask the voice question again. To what extent does the voice constitute our experience of the bar? I think the answer is, again, that voice is a major determiner in the social context and our experience of the bar as a place. If we settle in to the coffeehouse to wrap ourselves in the conversation around us, we show up at the bar when we&#039;re looking for possibility. The possibility of someone new or a different type of connection. Our old friends at the bar are our launching pad for the new. But notice how different a function assigned to the voice. &amp;quot;Come here often?&amp;quot; Pick your platitude. Conversation is possible. But only so. And it&#039;s not hard to come up with reasons why. The thread of conversation may take a level of effort that we wanted to check at the door. Or maybe we wanna leave behind the social barrier that using lots of words can create. This is the voice as &lt;i&gt;companion&lt;/i&gt;. We want just enough talk to renew old friendships and help spark some new ones. It&#039;s not &lt;i&gt;reasons&lt;/i&gt; we look for but &lt;i&gt;introductions&lt;/i&gt;. Sometimes, in some places we love, that&#039;s all we need.  
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    <pubDate>Fri, 22 Feb 2008 13:34:49 -0600</pubDate>
    <guid isPermaLink="false">http://blog.jaduka.com/archives/61-guid.html</guid>
    <category>adventure</category>
<category>bar</category>
<category>conversation</category>
<category>introductions</category>
<category>voice</category>

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