JADUKA NAMED 2007 W³ AWARD WINNER

JadukaTV - Gold Award Honoree

Los Angeles, CA - (October 15, 2007) - The Winners of The 2007 W³ Awards have been announced by the International Academy of the Visual Arts today. Receiving over 2,700 entries, The W³ Awards honors outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide. Please visit www.w3award.com for a complete list of W³ Award Winners.

"We were incredibly impressed by the quality and creativity of this year’s entries. W³ winners continue to raise the bar in Web development and design, push the limits of web advertising creative and pioneer the use of web video. We are thrilled to honor Jaduka with a Gold Award for 'JadukaTV,' its interactive application entry in the communications category," said Linda Day, the director of the IAVA. "On behalf of the entire Academy, we applaud Jaduka as it continues to advance Internet creativity and contribute to the burgeoning online world."

W³ Awards Info:
The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web video and online marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W³ Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and additional information. For more information about the W³ Awards, please visit www.w3award.com.

About Jaduka:
Jaduka provides Web-integrated communication tools that enable businesses to improve operational processes and better acquire and retain customers. Jaduka’s versatile, Web services API empowers developers to easily integrate voice communication into existing applications or create new solutions that access the global public switched telephone network. The company's technology lets Internet applications trigger regular telephone calls and alerts, manage voicemail, review calling history and administer account information from any phone on the planet. For more information, visit www.Jaduka.com.

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RED HERRING REVEALS COMPANIES SELECTED FOR THE RED HERRING 100 NORTH AMERICA 2007

Award Recognizes the 100 “Most Promising” Companies
   Driving the Future of Technology  

San Francisco, CA, April 4, 2007— Red Herring today announced that Jaduka is a Finalist for the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. 

The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation. 

Thomas Friedman predicts in The World is Flat, a Brief History of the Twenty-First Century that:

"Voice will become free.  What phone companies will compete over, and charge for, will be the add-ons.  The old voice platform did not lend itself to innovation.  But when you put voice on an Internet platform, all sorts of innovative options for collaboration become possible."

Jaduka today announced the availability of its new API that gives developers the best of both worlds.  The Jaduka API provides access to a services platform designed and built for innovation while maintaining all the benefits afforded by the standard Public Switched Telephone Network (PSTN). 

We've developed the API to facilitate quick and easy development of virtually limitless voice-enabled business applications that can be used with any existing telephone – wired, VoIP or wireless.   It's the services, stupid!

Jaduka recognizes that it doesn't have a corner on good ideas.  By removing barriers and providing developers with tools and direct access for the first time to the global public telecommunications infrastructure, we're inviting Web-to-voice innovators around the world to create the next generation applications.  As Friedman suggests, until today, this creativity has been constrained by bureaucratic telecom oligopolies or confined to limited IP-based private networks. 

The download is dead...  Jaduka is providing access to the network as a Web service - nothing to download and no bandwidth competition.  Developers will find it easy to program in their favorite environment - such as, Java, Perl, Visual Studio .NET or PHP – using Jaduka's common HTTP and SOAP interfaces.

Wired, VoIP or wireless - no matter how you talk, you're connected with Jaduka!

After having dug to a depth of 1000 meters last year, Scottish scientists found traces of copper wire dating back 1000 years and came to the conclusion that their ancestors already had a telephone network more than a millennium ago.

Not to be outdone by the Scots, in the weeks that followed, English scientists dug to a depth of 2000 meters and shortly after headlines in the UK newspapers read:

    "English archaeologists have found traces of 2000 year-old copper
    wire and have concluded that their ancestors already had an
    advanced high-tech communications network a thousand years
    earlier than the Scots."

One week later, Texas newspapers reported the following:

    "After digging as deep as 5000 meters in West
    Texas, scientists have found absolutely nothing. They have
    therefore concluded that 5000 years ago Texas inhabitants
    were already using wireless technology."

"Life is too important to be taken seriously." -- Oscar Wilde

Happy New Year!
Team Jaduka

Like some 11,000 other people, I spent the early part of last week at ad:tech New York.  Evidenced by the standing-room-only conference sessions and shoulder-to-shoulder exhibition hall aisles, interactive marketing is back.  And back it may be, but it certainly hasn’t gotten any easier for the marketer.

More companies have jumped into the fray all vying for a sliver of the advertising budget.  As you might expect at a marketing conference, vendors and presenters were all promoting their latest tools and techniques for agency or “client” customers, including:

• Pay-for-performance advertising programs
• Affiliate marketing networks/systems
• Social media/social commerce
• Viral and word-of-mouth marketing
• User-generated media/content
• Email marketing
• Emerging rich media, mobile, video, and gaming
• Performance metrics, analytics, and optimization

The Irony

Monday morning, prior to heading over to the show, I participated in Entrepreneur Magazine’s eBiz Radio Show, hosted by Chris Malta & Rob Cowie.  During the on-air interview, I described how the Internet, especially Web2.0 (including Jaduka’s products), has delivered tools that provide real value to small businesses by enabling them to effectively compete with larger organizations in ways that were previously unattainable.

After two days at the conference, with sore feet, a pounding headache and internal conflict, I kept asking myself, “How is the small business owner ever going to keep up and manage all this stuff?” 

It wasn’t until the third and final day of the show that I found some resolution.  I heard a couple speakers that put it all back in perspective for me. 

First was Kevin P. Ryan (the founder and ex-CEO of DoubleClick and now the same at ShopWiki) who said that, “marketing is less important than it used to be.”  He later clarified his message to mean that marketing needs to shift its emphasis toward the customer and the product itself and away from traditional advertising and promotion.  His take is that, with the abundance of information afforded by the Internet, markets have become economically transparent and therefore immune to traditional advertising and promotional strategies.  Thus, the only way to win is to provide greater value in terms of either price or product advantage.

The other insight I gained that rainy Wednesday morning was from David Herscott, who in his workshop titled, “Carpenters First,” reminded me to, “measure twice and cut once.”   David suggested that in this “Age of Consumer Control” marketing’s job is to clarify its message so that it provides relevancy and value to customers.  He observes that, many talk about this strategy because it is so intuitive, but that few actually practice it.  He also underscored product importance by pointing out that "you can put lipstick on a pig, but it's still a pig and today's consumers see right through the mascara."    

So, the Net-Net for small businesses is to:
a) ensure that your product or service is the very best it can be;
b) make sure that your customers can easily find your products (including information that differentiates your products); and
c) make it convenient to transact with you, including great customer service